BoF sits down with Snap Inc.’s vice president and general manager of the Middle East, Hussein Freijeh, to learn more about the changing social media landscape in the Gulf, its impact on consumer behaviour, and the new opportunities it presents for fashion and beauty brands to reach audiences in the region.
The Fashion and Beauty Opportunity on Snapchat in the Gulf
by Gançalves | Jun 24, 2025 | New Products & Services